![]() ![]() Therefore, using Facebook Ads can have an impact on more effective marketing strategies, especially in the distribution of business budget allocations and return on investment. In terms of sales, data from Adweek states that the use of Facebook ads for businesses can provide a Return-on-Investment (ROI) of 152%. Therefore, the potential for increasing leads generation through Facebook Ads is very high. In addition, it was also found that 76% of Facebook users are looking for interesting content that pops up on Facebook pages every day. ![]() With its large reach, especially through Facebook Ads, it is designed to support marketing activities and provide increased leads generation and sales value for any business.įrom a study in 2015, it was stated that 52% of customers were influenced by Facebook when making online and offline purchases. Facebook occupies the top spot in social media with the highest number of users and daily active users reaching 1.82 billion in the third quarter of 2020. Find the answer in this article! Support Your Business with Facebook AdsĪcebook is a highly recommended platform for businesses to run their marketing campaigns. Learn more about the advantages of Facebook Ads and how to maximize marketing activities when using it in this article. Facebook Ads is one of the online marketing platforms that businesses have focused their marketing activities on. One study found that online marketing activities grew five times faster between 20, proving that online marketing impacts businesses profoundly. For today’s digitally-savvy society, marketing on online media is the natural choice. They are not coming up in chats at least, for now.Marketing is an important strategy to introduce your business to the public. While it is only rational that WhatsApp eventually gets ads, but could there have been a better way? Or maybe this is a better and less intrusive way of showing up ads. While this feature would surely help businesses, and would in turn help Meta Inc generate sizeable revenues from Whatsapp, we are not too sure on how this will go through with the users. Businesses will also get an option to add a link-back to their product page, as can be seen in the screenshots above. What this could mean, is businesses could advertise themselves by adding their updates to users’ list of status updates, without even being a contact on their device. It seems that WhatsApp is perhaps testing or may have rolled out a beta/pilot of possible status-driven ads on the app. Never have we at least, seen a random status update appear from nowhere, and that too from an account that is not a part of the regular contact list. Above that, if the you or your contact has enabled additional privacy settings, then you can also hide your status from specific folks. It is well known that you only see status updates from people stored in your contacts. It also gets a ‘Tap to get started’ call-to-action button at the bottom, hinting that businesses could also add links to their statuses to direct users to their product pages. The status update shown above, comes from WhatsApp’s official ‘WhatsApp’ account, and is seen promoting its UPI-enabled payments feature in India. What we hadn’t seen, was an actual implementation of how that would be done. This experiment comes in after Facebook made it clear, several times in 20, that ads would eventually come to WhatsApp through status updates. It just appears in the list of other statuses, just like any other normal status update from your contacts. There is no information on the user and neither can you click on the user name (which is WhatsApp itself) to figure out who is sending this out. What is unique about this status update you ask? Well, the update seems to coming in from WhatsApp’s own official account, even though you may have never saved it in your contacts. Well, we may have some answers now.Ī strange new status update on WhatsApp, noticed by users early morning here in India, points towards the possibility of advertisements on the messaging app. While users have loved the simple yet powerful, no-ads messaging app for a very long time, investors and business experts often critique on how Facebook seems to be missing a massive revenue opportunity, as it fails to monetise much of WhatsApp. Whether WhatsApp will ever turn to an advertising led business model - just like its parent and all of its other sister apps - is a debate that few have had answers to. ![]()
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